Users will soon have a new feature that allows them to reduce the quantity of artificial intelligence-produced media appearing in their feeds. This initiative comes as the platform disclosed that it currently hosts in excess of 1 billion AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a full-scale rollout. This development coincides with a increase in AI content, fueled by new content generation software.
The Broader AI Trend
It has been noted that nearly a tenth of the quickest rising content creators on a competing service primarily display clips produced artificially. A significant portion of this material is considered “AI slop”, a phrase for inferior, factory-style content that is frequently nonsensical or surreal.
Our research shows that a lot of users appreciate content created using AI tools, ranging from digital art to science explainers, and we intend to offer the community the power to increase or decrease of that, depending on their own likes,” said a platform representative.
AI on the Platform
The platform shared that there are currently 1.3bn videos on its app identified as AI-generated. In total, in excess of 100 m videos are submitted to the service every day, making clips made by AI a minor portion of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the level of AI-generated videos they watch by using the content preference option in the application and choosing the AI content topic. Other topics that currently be modified under the filter cover politics, style, cosmetics, and movement.
Content Labeling and Policies
TikTok’s guidelines mandate creators to identify lifelike AI-made content, and it prohibits harmful deepfakes of celebrities or crisis events. Any realistic AI video that is unmarked can be removed under its user guidelines.
Furthermore, the platform will henceforth attach an AI-generated watermark to content made using its proprietary AI systems, or identified by an industry-wide initiative for identifying content made by AI. This action is intended to help prevent users from attempting to circumvent the labeling process.
AI Literacy Programs
The company is additionally introducing a $2m awareness program for experts and groups to develop informative material about responsible artificial intelligence. This project will assist educational bodies focused on educating programming and robotics.
Content Safety Approach
The platform has supported its content review process, amid discussion over intentions to make redundant numerous content moderators in the United Kingdom. TikTok is expected to eliminate 439 jobs in its content moderation division in its British office, with labor groups and internet security professionals raising concerns that humans are being replaced by machine-led review.
A trust and safety lead explained that staff-based oversight would still have a role, but artificial intelligence can protect employees by filtering out the most distressing content ahead of it is viewed by staff. The company stated a significant reduction in shocking and graphic content reviewed by safety staff over the past year due to reliance on its automated systems.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to limit contact with harmful content as rapidly, which is where a lot of the machine support is proving valuable work at speed.”
